Creative Directors for Good
Art direct Africa’s
next generation.
Join an initiative of senior art and creative directors giving back: writing briefs, reviewing work and guiding African creatives as they deliver for global brands.
We’re starting with 20 to 25 directors.
Our founder with the D&AD Impact Council. D&AD is not affiliated with this initiative.
Why it matters
World-class talent.
Waiting for exposure.
Since 2015, Workspace creatives across Africa have delivered for 700+ teams in 22 countries. Their craft is global standard. What a brief can’t give them is the feel of a market and years of nuanced experience. That’s what you pass on.
How it works
A few hours.
One project at a time.
Our project managers run the client relationship, timelines and production checks. Your time goes into direction.
The portal
Everything in
one simple portal.
Briefs, files and reviews live in one place: the Workspace talent app, on your computer or phone.
Screens show sample data.
A real creative
challenge.
- Help creatives across Ghana, Nigeria, Kenya and beyond land a campaign for London or New York from the brief alone. It’s a real test of clear direction.
- Real briefs from real clients, from global institutions to growing brands.
- Most projects take a few hours, depending on the brief. You choose the ones you take on.
- Your direction stays with the creative and shows in every project after yours.
Golden brief and review for a brand identity
From 2 hours
Golden brief and review for a campaign
From 3 hours
Four markets.
Where our clients’ audiences are. Choose the ones you know from living or working there.
United Kingdom
British audiences, from London to Manchester.
United States
American consumers and US brands.
Africa
Audiences across West, East and Southern Africa.
Global
Brands and international organisations speaking to many markets at once.
Six disciplines.
The range of work Workspace delivers. Choose where you lead best.
Brand and identity
Identities, guidelines and brand launches.
Campaigns and advertising
Integrated, paid and through-the-line campaigns.
Social and content
Social campaigns, content series and creator work.
Video and photography
Film, motion, edits and art-directed shoots.
Websites and apps
Websites, landing pages and product design.
Decks and print
Pitch decks, reports, packaging and print.
Our mission
Connect the world
to Africa’s talent.
- Teams
- 700+
- Countries
- 22
- On time
- 97%
- Founded
- 2015
“Our creatives have the craft. Directors who know the market give them the context.”
Sydney Scott Sam
CEO and Co-founder
Olivia Asiedu-Ntow
Business Development Lead
Henrietta Malm
Value Creation Lead
Magnus Wood
Board Advisor, Growth
Our creatives deliver for 700+ teams in 22 countries
FAQs.
Who is this for?
Senior art and creative directors who have led brand, advertising or marketing work for real clients, at an agency or in-house.
How much time does it take?
Most take two to three hours. Larger briefs take longer, and we tell you the expected time before you accept. You choose how many projects you take on.
Can I do this alongside my job?
Yes. It’s built to fit around a full-time role. Check that your employment contract allows outside work.
Where do I need to be based?
Anywhere. You need to know at least one of our markets well, from living or working there.
Do I deal with clients?
No. Our project managers run the client relationship. You work from the brief and with the creative, in the portal.
Is client work confidential?
Yes. You sign a confidentiality agreement before you see any client work.
How are directors chosen?
We review every expression of interest by hand: your portfolio, your markets and the work you’ve led. We’re starting with 20 to 25 directors and will contact you if there’s a place.