The Workspace platform
The operating system for creative production.
Clients brief, creatives deliver and our team keeps it all moving, in one connected platform. Technology runs everything around the work, so people can focus on the work itself.
Why we built it
The real problem was coordination at scale.
Every brand now needs more creative work, faster than ever. The talent exists worldwide. What breaks is everything in between: the briefs, the hand-offs, the feedback and the follow-ups. We have seen it at 700+ teams in 22 countries since 2015. So we built the platform that runs it.
Sydney Scott SamCEO & Co-founderBriefing
- Before
- A vague email, three calls and a brief nobody signs off.
- With Workspace
- Describe it in a sentence. AI turns it into a clear brief in minutes.
Talent
- Before
- Finding, vetting and managing freelancers yourself.
- With Workspace
- A vetted creative on every request, managed by our team.
Delivery
- Before
- Chasing updates and feedback across email and chat.
- With Workspace
- Live status, pinned feedback and one-click approval in one place.
Ownership
- Before
- Files scattered across drives, source files held back.
- With Workspace
- Every approved file and its source in one library. All yours.
People create the work.
The platform runs everything around it.
The platform
Three apps. One system.
Clients, creatives and our operations team each get an app built for their job, all working from the same live requests, files and approvals.
How it all syncs
Our full workflow explained.
Follow a single request from the client’s first sentence to the final file. Each step happens in a different app, and all of them see the same live record.
01ClientsThe client asks
A sentence in the client app is all it takes to start.
02AIAI writes the brief
Goal, audience, formats and due date, structured in seconds for the client to approve.
03OperationsSplit and routed
Our team splits the request into briefs and broadcasts each one to matched creatives.
04TalentA creative takes it on
The best-matched creative accepts the brief and gets to work, deadline on their calendar.
05OperationsChecked before you see it
An art director reviews every submission, so the client only sees work that meets the bar.
06ClientsReview and approve
Pinned feedback, revisions and approval in one thread.
07EveryoneDelivered, owned and paid
Files land in the client’s library, the creative’s Taskpoints are logged for payout, and every step is on record.
Where AI comes in
AI runs the production line.
AI already writes our briefs. Next, it takes on the whole production workflow around the work, so our team and creatives spend their time on craft and judgement.
- Now
AI briefing
Clients describe what they need in a sentence. AI turns it into a clear brief, ready to approve in minutes.
- Next
AI owns the workflow
Splitting requests into briefs, matching creatives, scheduling, status updates, quality checks and chasing approvals.
- The vision
A self-running studio
Millions of projects for thousands of teams around the world, made by thousands of African creatives. The production line runs itself; people bring the taste and judgement.
The production workflow
AI todayAI next
- 01Briefing
- 02Scoping
- 03Splitting into briefs
- 04Matching creatives
- 05Scheduling
- 06Status updates
- 07Quality checks
- 08Chasing approvals
- 09Payouts
The craft stays human. Every design, video and line of copy is led by a vetted creative who brings the taste and judgement.
Built over ten years of real delivery.
- Teams served
- 700+
- Countries
- 22
- On-time delivery
- 97%
- Connected apps
- 3
For brands
Put the platform to work.
Get a creative team and the whole platform behind your marketing, from one monthly plan.
For investors and partners
See where it’s going.
Get the full picture from the founders: the product roadmap, the business model and the traction so far.