Why your website gets traffic but no leads

The traffic is there, the analytics look healthy, and the enquiries aren't coming. The instinct is a redesign. New look, new build, same problem six months later.

In my experience the issue is rarely how the site looks. It's what happens in the first few seconds after someone lands. Work through these six before you spend anything.

1. Say what you do, and for whom, on the first screen

If a visitor can't answer “what is this, and is it for me?” before they scroll, most won't scroll. On a homepage, plain beats clever. “Design, web and content for growing marketing teams, from £499 a month” does more work than “Creativity, reimagined”.

2. Give one next step

Book a call, start a trial, download the guide, join the newsletter, follow us on Instagram. Five buttons is five decisions, and people avoid decisions. Pick the action that matters most and make it obvious on every page.

3. Put proof next to your promises

Every claim raises a question in the visitor's head: says who? Answer it right there with client logos, a short testimonial with a real name and face, or a number you can stand behind. Proof tucked away on a separate page does very little.

4. Answer the questions people ask on sales calls

Price, timelines, what's included, what happens if they don't like the work, how to cancel. If your sales team answers the same five questions every week, put them on the site. It qualifies leads, builds trust, and it's increasingly how you show up when people ask Google or an AI assistant those exact questions.

5. Make it fast on a phone

A homepage that takes six seconds to load on a phone is a homepage nobody sees. Compress images, remove scripts you don't use, and test on a real phone on mobile data, not your office Wi-Fi.

6. Keep the form short

Every field is another reason to leave. Name, email and one question is often enough. You can ask the rest on the call.

Before you redesign

Watch five people who don't know your business use the site, then ask them what you do. Look at where visitors leave. Read the questions that come in through chat and email. You'll usually find two or three fixes worth more than a new build.

When a rebuild is the right call, give it room: a landing page takes about 10 business days and a full website up to 30. Websites and landing pages are included in our Standard and Pro plans, so you can keep improving the site month after month rather than redesigning every three years. Book a call if you'd like us to look at where yours is losing people.