Behavioural Risk Intelligence
Behavioural Risk Intelligence
Launched the brand behind the Behavioural Risk Index.
- Brand identity
- Website
- Campaign design
The challenge
Make a psychometric model of leadership risk feel clear, credible and urgent.
Behavioural Risk Intelligence measures how the traits and biases of leadership teams shape decisions under pressure. Its Behavioural Risk Index launched in 2025 to an audience that expects rigour.
What we did
We built the identity and type system, designed the website and created the launch campaign, all around one line: Rethink risk. Start with behaviour.
- Brand identity
- Website
- Campaign design