Built the Yiah brand, from packaging to online.

Launch a new kind of care with a brand people want on their shelf.

Yiah makes pH-conscious, plant-powered wash for underwear and delicates. A new category needs a brand that explains itself and still feels like a treat.

We built Yiah from the ground up: the identity, packaging for the Bliss, Bold and Bloom range, marketing material and the online store.

• Brand identity
• Packaging
• Marketing material
• Website