Insights
Planning creative work that moves the numbers.
Article
60% of briefs arrive incomplete, the median turnaround is 3 days and requests take up to 4 revision rounds. What our data shows, and what to do about it.
Sydney Sam · · 3 min read
Article
Should you hire a designer, use an agency, find a freelancer or subscribe? What each is best for, where each breaks, and how to choose for your stage.
Sydney Sam · · 2 min read
Article
A free creative brief template, and what to put in each section so the first draft lands close and revision rounds get smaller.
Sydney Sam · · 3 min read
Article
Investors form a view of your company before the meeting starts. How to design a pitch deck, and everything around it, that earns their attention.
Sydney Sam · · 2 min read
Article
A rebrand feels like progress, but many brand problems are really positioning, consistency or website problems. Five questions to ask before you start.
Sydney Sam · · 2 min read
Article
Impact and annual reports take months to make and minutes to skip. How to structure, write and design one that funders and partners actually read and use.
Sydney Sam · · 2 min read